Ad Chat — AI Copilot for Meta Creative Intelligence

Project Overview

Our team needed a faster and more intelligent way to analyze Meta Ads performance. Rising CPIs, slow report generation, and delayed creative insights were limiting profitability and creative testing velocity. By integrating Ad Chat directly with our Meta Ads account, we transformed a slow, manual reporting workflow into an instant, AI-driven insight engine.Live Project Link: https://adchat.rocketshiphq.com/

Scope of Work

• Replace manual spreadsheet analysis with automated, AI-generated reporting
• Enable real-time creative performance insights
• Improve creative testing speed and decision-making
• Visualize top-performing creatives with linked performance metrics
• Reduce CPI and improve ROAS through data-driven optimization

The Challenge

Our growth team faced several operational bottlenecks:

• Reports took hours to build, merge, and clean
• Creative insights were delayed, slowing iteration cycles
• Underperforming ads ran too long, increasing acquisition costs
• Winning creatives were not scaled quickly, limiting performance
• CPI was rising steadily, reducing profitability

This slow analysis workflow placed a ceiling on growth, experimentation, and budget efficiency.

Solution: Ad Chat AI Copilot

We adopted Ad Chat as our intelligence layer for Meta Ads. The setup took minutes (“Connect Meta Ads”), after which our entire workflow shifted from manual to automated.Ad Chat provided:

• Instant reporting
• Visual creative analysis
• AI-driven insights
• Real-time filtering and breakdowns
• A systematic, repeatable testing framework

Key Features & Impact

1. Instant Reports With Deep, Structured Insights

Instead of creating spreadsheets manually, we generated one-click reports, including:

• Creative Performance Report
• Creative Batch Analysis

Our analysis could be filtered instantly by:

• Region: e.g., US
• Campaign Groups: iOS Scale, Android Test
• Core Metrics: CPI, Hook Rate, Trials

Impact:

• Insights delivered in seconds, not hours
• Faster decision-making
• Elimination of reporting delays

2. Visual Identification of Breakthrough Creatives

Ad Chat directly connected performance data to creative assets, showing:

• The exact image or video
• Campaign placement (e.g., iOS Scale)
• Spend, Trials, and Conversion Efficiency

Impact:

• Clear visibility into which visual concepts were winning
• Removal of creative guesswork
• Confident scaling of high-performing ideas
• Faster shutdown of inefficient creatives

3. Faster Creative Testing & Systematic Optimization

Automation allowed the team to focus fully on creative strategy, enabling a repeatable testing engine:

Kill Faster

Identify poor performers immediately:

• Low Hook Rate
• High CPI
• Inefficient Spend

Scale Confidently

Instantly promote winning creatives to top campaigns like iOS Scale.Impact:

• Rapid testing cycles
• More budget allocated to profitable concepts
• Consistent improvement in key metrics

Results

The implementation of Ad Chat produced measurable, high-impact improvements:

• 125+ creatives tested in six months
• 35% increase in Hook Rate due to faster iteration
• 200% improvement in App Store ROAS, driven by precise creative optimization
• Analysis time reduced from hours to seconds
• A fully data-driven creative workflow with real-time insights

Conclusion

Ad Chat removed the operational friction that slowed down creative decision-making. By automating reporting and delivering visual, AI-powered insights, the platform unlocked a new level of creative velocity and profit-driven scaling.This system transformed creative production from guesswork into a predictable, data-backed engine for growth.