Brute Force AI — Ad Analytics & Insights Platform
Client Overview
BruteForce AI is an advanced ad analytics and insights platform designed for performance marketers who need fast, accurate, and actionable creative analysis across hundreds of ads. The goal was to centralize data, simplify analysis, and empower teams with AI-driven recommendations.
Project Scope
The project focused on building the core product architecture and UX foundation, covering:
- Dashboard design
- Data import workflows
- AI contextual insight experience
- Complex filtering interface
- Overall interaction model for performance marketers
Project Overview
Marketing teams often struggle to bridge raw performance metrics with creative strategy. Reports take too long, insights are fragmented, and critical decisions are delayed.
BruteForce AI was designed to solve this by consolidating ad data, simplifying analysis, and layering AI intelligence on top—turning complex metrics into strategic clarity.
As the Product/UX Architect, my responsibility was to define the full user experience from ingestion to insight.
Live Project Link: https://bruteforceai.rocketshiphq.com/
Key Responsibilities
- Core Dashboard Architecture:
Designed a high-scannability, insight-first dashboard to accelerate performance reviews. - Unified Import System:
Created a seamless process for bringing in creatives from Meta Ads, Google Drive, and local uploads. - AI Insight Experience:
Defined the UX for contextual AI that adapts to what the user is viewing. - Layered Filtering System:
Translated multidimensional data into a structured, intuitive filtering framework.
Key Solutions & Features
1. Solving Complex Metric Filtering
Challenge
Marketers needed the ability to create logic such as:
CPC < $1.50 AND CTR > 2%,
but existing tools created messy, unmanageable “spaghetti filters.”
Solution: Layered Filter Model
A two-layer system that separates casual filtering from advanced analysis:
- Simple Filter Bar
For quick, everyday filters (e.g., CPC, CTR, Spend thresholds). - Advanced Metric Builder
A modal-based builder allowing:
o nested AND/OR conditions
o multi-layer logic
o reusable custom rules
- Simple Filter Bar
This design delivered power without compromising usability.
2. Streamlining Creative Import Across Multiple Sources
Challenge
Creatives arrived from three different sources (Meta API, Drive folders, local uploads), each with inconsistent structures.
Solution: Unified Project Setup Funnel
A guided onboarding flow that standardizes all imports:
- Step-by-step setup wizard
- Auto-mapping of metadata
- Background Processing to prevent load delays
- Visual progress indicators for large imports
This eliminated confusion and created a predictable, smooth entry point for all projects.
3. Making the AI Truly Contextual
Challenge
Typical AI assistants lack relevance because they do not understand the data the user is viewing.
Solution: Contextual Insight Panel
A dedicated AI panel automatically passing:
- Active Filters
- Top N Performing Ads
- User’s Explicit Question or Prompt
The result:
AI outputs that are strategic, actionable, and directly tied to the current dataset.
Challenges
- Managing highly variable data structures from multiple import sources
- Balancing complexity with simplicity in the filtering interface
- Ensuring AI responses are accurate, contextual, and consistently relevant
Results
Faster Analysis:
Users were able to analyze hundreds of ads in minutes instead of hours.
Higher Strategic Clarity:
The contextual AI panel delivered recommendations that teams could trust and act on immediately.
Effortless Power:
The layered UX approach offered advanced analytical depth without overwhelming the user.
Conclusion
BruteForce AI successfully transforms the way performance marketers interpret and act on creative data. By centralizing disparate inputs, streamlining complex filtering, and layering contextual AI intelligence on top, the platform solves one of the biggest challenges in digital advertising—turning overwhelming ad metrics into fast, confident decision-making.
Through a carefully architected UX foundation, BruteForce AI enables teams to import creatives effortlessly, analyze performance at scale, and receive AI insights that are directly relevant to their current view. The layered filter model delivers analytical power without sacrificing usability, while the contextual insight panel ensures that recommendations are accurate, actionable, and strategically aligned with what matters most.
As a result, marketers gain a dramatically more efficient workflow—reducing analysis time from hours to minutes—while achieving clearer creative direction and stronger performance outcomes. The product architecture established in this project lays the groundwork for a scalable, insight-first analytics platform capable of evolving alongside the needs of modern marketing teams.
