Scaling Facebook Ad Creation with Bulk Automation
Client Problem
High-volume Facebook advertising requires creating multiple ads across different creatives, copies, and landing pages.
Using Meta Ads Manager, this process is slow, repetitive, and prone to human error—especially for teams running frequent A/B tests.
The client needed a solution to:
• Launch many ads simultaneously
• Reduce manual setup time
• Improve speed and accuracy for creative testing
Solution Overview
Sahal Softech designed and developed BulkUploadr, a custom web application that automates bulk Facebook ad creation using Meta’s APIs.
Instead of creating ads one by one, the system enables marketers to upload creatives and ad
copy in bulk and publish up to 50 ads in a single workflow.
What We Built
1. Secure Meta Authentication
The application uses Facebook/Meta authentication to securely:
• Access Business Manager resources
• Retrieve available Ad Accounts
• Publish ads on behalf of the user
This ensures full compliance with Meta’s API ecosystem and secure account access.
2. Ad Account Selection
After authentication, users select the target Ad Account before launching ads. This guarantees all ads are created in the correct business environment, reducing operational errors.
3. Bulk Ad Creation Engine
The core system allows users to configure:
• Primary Text
• Headlines
• Destination URLs
• Image and video creatives (bulk upload)
The platform automatically combines creatives, copy, and URLs to generate multiple unique ad variations at once—up to 50 ads per launch.
Results & Impact
The solution delivered immediate operational benefits:
• Significant reduction in ad setup time
• Faster execution of A/B tests
• Reduced human error during ad creation
• Improved efficiency for marketing teams and agencies
Teams can now focus on optimisation and performance analysis instead of repetitive ad setup tasks.
Uploaded Video Ads:
Uploaded Image Ads:
Who This Solution Is For
This solution is ideal for:
• Digital marketing agencies
• Media buyers
• Performance marketing teams
• Businesses running high-volume or creative-heavy ad campaigns
These users typically need to push out many ads quickly and require an efficient, error-free way to handle bulk creation tasks.
Key Takeaway
This case study demonstrates how custom automation can remove execution bottlenecks and unlock scalable growth.
By combining:
• API integrations
• Automation-first workflows
• Practical UX design
Sahal Softech delivered a solution that saves time, improves accuracy, and scales with business needs.
